Now it's time to create the content! You'll learn how to create content for your ideal client and as well as the know-how to speak to potential buyers that influence them to buy. 

This is not a traditional approach to merely writing about pain points and solutions to a single buyer. The gap in a sales-content strategy is only focusing on content creation for one person and that's not how sales work. You have multiple different buyers who make transactions and you'll learn how to capture them all!